Tired of seeing lovely mature trees tortured by hideous vines? Come learn how to use impactful messages, material and strategies for inspiring our neighbors to remove English ivy from their trees! Through a grant from the Tree Canopy Fund, TreeStewards and Master Naturalists hired the nonprofit environmental communications firm Biodiversity Project to create and test materials for our campaign. That work is done and now we volunteers will learn how to use the material and conduct a wide campaign.
To volunteer, come to a one hour training sessions held at Fairlington Community Center, 3308 S. Stafford St. Arlington on either: Monday, March 12, 7:00 PM or Tuesday, March 13, 9:30 AM. You will learn the campaign strategies at the meeting and be able to sign up for tasks such as speaking to neighborhood groups or meeting with your neighbors. The materials will be publicly available as of March 12. Please RSVP by emailing info@TreeStewards.org
Although the campaign is orchestrated by TreeStewards and Arlington Regional Master Naturalists, any individual or group with an interest in saving trees from ivy is encouraged to join us at the training, participate in our campaign, or adapt the materials for use in a different community.
To learn more about the proven techniques for building and inspiring the public used in this and other campaigns, we have added a one hour workshop on using values-based communications to change environmental behaviors. This session is being provided before the training, Monday at 6:00 PM and Tuesday at 8:30 AM. Biodiversity Project will conduct the session using our Ivy Removal Campaign as one example of how to quickly improve and evaluate current organization communications.
TreeStewards and Arlington Regional Master Naturalists thank the Arlington County Tree Canopy Fund for supporting development of the campaign.